My advice is to eat these as soon after they come out of the oven as possible. Possibly while watching a big football game - if you're into that sort of thing.
You can see mine didn't turn out particularly photogenic. Don't even sweat it. Just call them "Rustic Pretzel Rolls" and act like they're supposed to look like that... at least that's what I did.
Spicy mustard is a must. Or some cheese sauce to dip into. Or make them a little longer, split them open and turn them into the best damn hotdog bun mankind has ever put his lips around. You're a shoo-in for MVP, trust me.